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dealer_name | Name of Dealer or Storefront listed in the advertiser settings | ||
dealer_id | The Dealer ID is the unique number used to identify the advertiser on the Hoot platform | ||
vehicle_id | The Manufacturers Manufacturer's Vehicle Identification Number .(VIN) | ||
title | Condition of the Product,, Year, Make, Model and trim | ||
description | Condition of the Product,, Year, Make, Model | ||
link | Link to VDP (vehicle detail page) or To PDP (Product Description Page) | ||
image_link | Picture taken off the VDP/ PDP that represents vehicle/ product | ||
image_type | Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER | ||
price | The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned. | ||
alt_price | Alternative Price is the price that is the alternative to MSRP (ex: Sales Price, Internet Price, Dealer Price, In-store Price). This price is not set by default. This is used as an alternate pricing strategy for the account. | ||
condition | Condition of the vehicle. Classifications include: new, used and certified | ||
brand | Product Manufacturer | ||
trim | Versions of the product model | ||
exterior_color | Color of the outside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red” | ||
availability | This shows if your vehicle / product is in or out of stock | ||
transmission | Vehicle transmission classification (Manual/ Automatic) | ||
fuel_type | Type of fuel vehicle uses (ex. GASOLINE) | ||
body_style | The style of the body of the vehicle (ex.Sedan) | ||
drivetrain | This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD | ||
vin | Vehicle Identification Number (VIN) | ||
addr | Location to the dealership or location to purchase product | ||
citycity where dealer ship is hosted | City where the dealership or storefront resides (ex. USA) | ||
region | State of dealership (ex. FL) | ||
postal_code | State of dealership (ex. FL) | country | Country of Dealershitp (ex. USAPostal code related to the purchase location of the product. |
country | 2 digit country code where the dealership or storefront resides (ex. US) | ||
lat_lon | Latitude & Longitude of DealershipGPS coordinate related to the dealership or storefront | ||
make_alt | make alternative** | ||
model_alt | model alternative** | ||
trim_alt | trim alternative** |
There are 5 additional feed attributes called custom labels. In this column we add custom information about the vehicle / Product by client request. These are identified as the following attributes:
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Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments
*Alternate values are values entered inside the Alias library in the Hoot interface. These values can be substituted for their primary values inside the hoot eco system to improve user experience and messaging.