The feed format is needed to run Dynamic Ads on External Search
dealer_name | Name of Dealer |
dealer_id | The Dealer ID is the unique number used to identify the advertiser on the hood platform |
vehicle_id | The Manufacturers Vehicle Identification Number. |
title | Condition of the Product,, Year, Make, Model and trim |
description | Condition of the Product,, Year, Make, Model |
link | Link to VDP (vehicle detail page) or To PDP (Product Description Page) |
image_link | Picture taken off the VDP/ PDP that represents vehicle/ product |
image_type | Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER |
price | The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned. |
alt_price | Alternative Price is the price that is the alternative to MSRP (ex: Sales Price, Internet Price, Dealer Price, In-store Price). This price is not set by default. This is used as an alternate pricing strategy for the account. |
condition | Condition of the vehicle. Classifications include: new, used and certified |
brand | Vehicle Make (ex. Honda) |
trim | versions of the vehicle Model (ex. Sports Package) |
exterior_color | Color of the out side of the Vehicle |
availability | This shows if your vehicle / product is in or out of stock |
transmission | Vehicle transmission (Manual/ Automatic) |
fuel_type | Type of fuel vehicle takes (ex. GASOLINE) |
body_style | the style of the body of the vehicle (ex.Sedan) |
drivetrain | This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD |
vin | Vehicle Identification Number (VIN) |
custom_label_1 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) |
custom_label_2 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) |
custom_label_3 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) |
custom_label_4 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) |
addr | Location to the dealershit or location to purchase product |
city | city where dealer ship is hosted |
region | State of dealership (ex. FL) |
postal_code | State of dealership (ex. FL) |
country | Country of Dealershitp (ex. USA) |
lat_lon | Latitude & Longitude of Dealership |
make_alt | make alternative** |
model_alt | model alternative** |
trim_alt | trim alternative** |
Facebook allows the addition of 5 custom attributes or called custom label. These are identified as the following attributes:
custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4
Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments
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