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Discount Tiers

Hoot wants to incentivize agencies to add more advertisers and run more ads utilizing our product. As such, we offer discounted CPM rates as the cumulative impressions across all advertisers within an account reach certain thresholds.

Agency accounts are not locked into a certain rates indefinitely, the CPM rate is determined each billing cycle based on total impressions within that billing cycle.

Tier

CPM Rate

Monthly Impressions – overall account level

Monthly Minimum Oer Advertiser

T1 (Default Tier)

$3.00

100,000

$300.00

T2

$2.75

250,000

$300.00

T3

$2.50

500,000

$300.00

T4

$2.25

1,000,000

$300.00

T5

$2.00

2,000,000

$300.00

Advertiser Monthly Minimum $300

Each advertiser will be billed either the calculated CPM fees or the monthly minimum, whichever is greater.

CPM Tiers

CPM tiers are based on the combined impressions across all advertisers in the client account. For example, if three advertisers each had 100,000 impressions, then all would qualify for the Tier 2 CPM because the total (300,000 imps) exceeded the Tier 2 minimum (250,000 imps).

Payment Terms

Each billing period’s fees will be invoiced at the beginning of following month. Invoice payments are due upon receipt. We do not prorate fees for partial months.

Training & Support

Training for new users and ongoing support is included in the cost of the service. Training is provided via remote web conferencing. Support is available M-F via email between the hours of 8am and 5pm Central time.

HootVid For Dynamic Video Ads – Add-ons

  • Voice-Over: $150 one-time fee

  • Non-Automotive Website Indexing: $100 per month

  • Automotive Website Indexing: Included

Billing FAQs

 Q: Does creating an advertiser have a cost associated?

A: No, creating an advertiser will not trigger any billing. Billing only begins for an advertiser when an ad is rendered and a VAST tag is provided for the first time within that advertiser.

 Q: Is my the monthly minimum in addition to my CPM rate for my advertiser?

A: No, the monthly minimum is a “minimum” that you can spend per advertiser and not a fee added onto the CPM rate. At the end of the billing cycle, the cumulative impression from all ads within an advertiser are added up used to calculate your bill. If this number is below $300, you are charged $300 as the minimum. If the number is above $300, you are charged just that amount and not an additional $300.

 Q: How is CPM rate used to calculate my final bill?

A: CPM rate is calculated by inserting your cumulative impressions and your CPM rate into the following standard CPM formula. (Impressions/1000) x CPM = Final Bill

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