Prebuild Templates source data from a vehicle library. Make, model, and trim values from the selected library are inserted into the user-created templates to build out campaign structure based on those makes, models, and trims.
Prebuild Template
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Breakdown
Template Information
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Template Name | Template organizational naming within Hoot, does not effect campaign structure. |
Account ID | The AdWords Customer ID for the dealer account the template is associated with. This field will be automatically populated when the dealer is selected. |
Location | The city and state of the dealership. |
Vehicles Library | Allows users to select which Vehicles Library will be used when building out the template. |
Make Filter | The Make Filter allows a user to filter the entire template’s [make] variable by only selected the selected makes. |
Year Range | Specifies a range of years that will be applied if the template uses the [year] variable. Users must insert a starting and ending year if utilizing the [year] variable. |
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Field Name | Description |
Ad Group Name | Dictates the name and structure at the Ad Group level for the template. If a variable is included in the Ad Group name, the campaign builder will create an Ad Group segmentation for every value contained in the make/model/trim library for that variable. |
Ad Group Status | Default status of created ad groups. Hoot only reviews at the Ad Group level, so Ad Groups should be set to paused by default to allow Hoot to enable/pause them based on site inventory. |
Max CPC Bid | Default ad group bid. |
Final URL | Final URLs dictate the SRP landing page structure that will be reviewed to determine inventory. Utilize the CMS Guide to help build yours. |
Ads
Creating a new template from scratch will show a “New Ad” button within the Ads section. Clicking on the New Ad button will create one new expanded text ad template as shown above. Users may create an unlimited number of ad templates by clicking the New Ad button additional times. Users may delete an ad template by clicking the Delete button at the bottom of that ad.
Expanded text ad templates include the fields listed in the table below. Variables for [make], [model], [trim], and [year] may be inserted into any of the text fields in the same manner they are inserted into campaign or ad group name. Ads with variables will always follow the make/model/trim hierarchy.
Hierarchy example:
If 1) campaign name includes [make], 2) ad group name includes [model], and 3) ad text includes [model] [trim], an ad for every Dodge model/trim combination will be inserted in to the associated model ad group within the associated Dodge campaign.
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Field Name
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Description
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Headline 1
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Default text for Headline 1. Example: Preowned [make] [model]
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Headline 1 Alternate
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If the resulting Headline 1 text exceeds 30 characters, the campaign builder will instead use this alternate text. Example: Used [model]For a Ford Fusion, Headline 1 will remain “Preowned Ford Fusion”.For a Chevrolet Avalanche 2500, Headline 1 will fail to “Used Avalanche 1500”.
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Headline 2
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Default text for Headline 2.
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Headline 2 Alternate
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If the resulting Headline 2 text exceeds 30 characters, the campaign builder will instead use this alternate text.
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Description
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Default text for Description.
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Description Alternate
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If the resulting Description text exceeds 80 characters, the campaign builder will instead use this alternate text.
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Path 1
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Default text for Path 1. For any variable that results in a space within Path 1 text, the space will be replaced with a hyphen.
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Path 1 Alternate
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If the resulting Path 1 text exceeds 15 characters, the campaign builder will instead use this alternate text. If Path 1 exceeds 15 characters and there is no alternate, the campaign builder will leave Path 1 null.
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Path 2
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Default text for Path 2. For any variable that results in a space within Path 1 text, the space will be replaced with a hyphen.
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Path 2 Alternate
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If the resulting Path 2 text exceeds 15 characters, the campaign builder will instead use this alternate text. If Path 2 exceeds 15 characters and there is no alternate, the campaign builder will leave Path 2 null.
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Ad Status
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Default status of created ads.
Keywords
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Campaign Builder supports Expanded Text Ads, Responsive Search Ads, and Call Only Ads. Any combination of the 3 can be utilized when building out the campaign by clicking the blue plus and choosing your ad types. To make multiple ads, simply click the blue plus again to select another ad/ad type.
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Within each of the ad types you will have standard ad creation options. Within your headlines, descriptions, and paths you are able to utilize the [make][model][trim][year] variables as well as your ad customizers if you have those configured. To avoid exceeding character limits with variables, use the “Show/Hide Alternate Fields“ button at the bottom of each ad. This gives you the option of providing an alternate that will be defaulted to if the character limit is exceeded when the campaign is built out.
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Keywords
Make, model, trim, and year variables may be included in keywords in the same manner as in campaign name, ad group name, and ad text. Keywords with variables will follow the make/model/trim hierarchy as in campaign, ad group, and ad sections.
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