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Custom Templates

Custom Templates

Owned by Justin Shackelford
Last updated: Jan 24, 2025
2 min read

General Workflow

  1. Sales will approach the video team with a potential custom template design opportunity.

  2. The agency will fill out the intake form to outline creative direction.

  3. Justin will have a preliminary call with the agency to finalize the design.

  4. A summary/itemized creative direction for the template design will be sent to the client as well as the custom template agreement form.

  5. The agency will sign the custom template agreement form and a Jira ticket is created.

  6. The video team begins production.

  7. The initial proof is sent to the client for approval.

  8. The template is sent back for edits and/or approved and activated.

If a client’s design requests deviate from the original agreed-upon design, a $200 adjustment fee will be applied to their charge.

Forms/Docs

Custom Template Info Doc

Custom Template Intake Form

[Link]

Agreement Form

https://forms.gle/mbAotqgCEfuHpGgN9

 

Pricing Structure

Custom templates start at $500. However, the ceiling is determined by the scope of the agreed upon design. The following table can be used to best estimate pricing that will be communicated to the client.

This key is for internal use only. The pricing structure isn’t client facing.

Fee

What is covered?

Fee

What is covered?

Fee

What is covered?

Fee

What is covered?

$500 (Base)

Element and basic format adjustments to base library template designs and mostly include things like moving/resizing text or logos, deleting a L3, etc.

EX: https://api2.hootvid.com/video-preview/4569?token=EJCezDCpKK

$1,000

Incorporating and building a pre-designed template from the client. These requests often include additional notes for animations, timing, etc.

EX: https://api2.hootvid.com/video-preview/4816?token=6EUqMFnT5W

If a client’s design requests deviate from the original agreed-upon design, a $200 adjustment fee will be applied to their charge.

Pricing Considerations

Currently, there are only three types of custom template requests that will not incur a fee.

  1. Edits to agreed upon elements/fields that aren’t functioning properly.

    1. EX: Adjusting a text field to add text wrapping or image scaling incorrectly.

  2. Managed service clients will not be charged for custom template designs. However, they are still subject to the same checklist and overall design approval process.

  3. Templates that have a universal use in the HootVid library.

    1. EX: If a client requests a template for a vertical we currently don’t have any examples for.