Dynamic Video: Creative Specifications

For A Digital Asset Ad:

• No specifications required. No Video Asset provided by client

• If the client would like to provide their own VO for a Digital Asset AD please use the following specs:

  • Format: .mp3 or .wav

  • Audio sample rate: 48k

  • Length: 15 or 30 seconds

For A Companion Ad: 

• Recommended video format: H.264

• Recommended file size: < 150mb

• Recommended video resolution: 1920×1080

• Recommended bit rate: > 5mbps (keep this higher if you prefer)

• Recommended video frame rate: 29.97

• Recommended length: 15 or 30 seconds

• Recommended audio sample rate: 48k

For A Companion GreenScreen style Ad: 

• Same Video/Audio Specs as normal companion Ad

• Best practice for positioning Talent: 

  • keep talent within left 50% of frame

  • knee up or waist up framing of talent

  • talent will gesture to the left with any direct reference to inventory