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Strategus - Edmunds

Strategus - Edmunds

Owned by Justin Shackelford
Last updated: Apr 24, 2025

Overview

Our managed service agreement with Strategus only applies to their Edmunds advertisers. These requests are all automotive and can be a sales (displaying vehicles) or specials (either vehicle or service) campaign.

Index:

  1. Overview

  2. Intake Form

  3. VO Request

  4. Adding Advertiser

  5. Adding the Feed to HootVid

  6. Creating Ad(s)

  7. Canned Responses

Intake Form

All Edmunds intake forms will be coming from report@formassembly.com.

Example:

After assigning the ticket to yourself:

  1. Move the status to “In Progress”.

  2. Download all assets included in the form.

Some orders have multiple attachments that will be sent in an additional ticket from the client.

The additional ticket can be closed out with the “Video | Additional Assets or Direction” resolution.

If an intake form mentions creatives that aren’t included in the original form, reach out to the client for the additional files.

  1. Update the Organization and Request Participants in the Details section.

Example:

Adding Advertiser

The advertiser will need to be added to HootVid (where we will build the ads) and then to Hoot Monitor (where the feeds will be configured).

  1. Add the advertiser in HootVid.

    1. Add “Edmunds -” at the beginning of each advertiser name.

      1. Ex: “Les Stanford Buick GMC” becomes “Edmunds - Les Stanford Buick GMC”

    2. Activate advertiser.

  2. Add advertiser in HootMonitor.

    1. Add the advertiser to the HootVid Agency account in HootMonitor.

    2. Use the following naming convention “Account Name | Advertiser Name | Advertiser ID”

    3. The Advertiser Name and ID should be exactly the same as they are listed in HootVid.

      1. Ex: “Strategus | Edmunds - Les Stanford Buick GMC | 744”

  3. Create the data source.

    1. The configuration will most likely be completed by the next day after adding the advertiser. Once the configuration is completed, create a custom feed with the following criteria, and copy the link. to add as a Data Source in HootVid.

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Adding the Feed to HootVid

See the following doc to add a data source to an advertiser in HootVid:

https://hootinteractive.atlassian.net/wiki/x/FAS_N?atlOrigin=eyJpIjoiMjk2YmEzNGZlYzE2NGZhZWFkMmZlNDI1NTZiZmIxNjYiLCJwIjoiYyJ9

Creating Ad(s)

Other than custom one-off designs, there are only a few main template options that will be used for this client:

Unless otherwise is specified in the order, the Strategus Unlimited or Edmunds CUSTOM Digital Asset templates will be used by default depending on if there is a video asset included.

There are many other template variations in the library that have been used to service this client through their HootVid transition. If you have questions regarding which template should be used, please reach out to Justin S. for confirmation.

When building your ad(s), there are two main areas of note:

  1. Ad URL

    1. Under the “Campaign Information” section of the intake form, there is a section for the Ad URL that can be used for the respective section in your Ad Editor. It will be a combination of the “Click through URL” and the “Edmunds UTM for all”.

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  1. Filtering options will be applied based on the intake form as well.

Canned Responses

There will be several canned responses in Jira for our managed service clients. When responding to a client, look for the “HV” designation in canned responses to help narrow down the one you’re looking for.