Prerequisites:

User must have admin rights to Google Ads
User must have admin rights to Facebook Page, Ads Manager, Catalog or be able to create a catalog for the advertiser inside Business Manager
Demo Advertiser/First Client Should be Entered into the System
- Please add advertiser
- Enable Dynamic Display Feeds Feature
Collateral Needed:
- Add Advertiser/Enable Display Feed Feature 
  Hoot Legacy | Adding Advertisers and Enabling Features

Training Call Outline

Advertiser and Feature level calendar scheduling for end dates
Tab 3 Dynamic Display Feeds, Script Installs (Fees associated with that)
Custom Feeds
- Set-up
- Review Types and Format with an explanation of differences
Feed Records/No Price/No Image box
URL Appends
Filter options and best practices for groupings (emphasize that filters must be maintained and managed by client independently of Hoot)
Location filter
Stock number and custom label possibilities
$1 Price box for Facebook opt-in
Review inside of the feed and what data it populates (Attributes and why they are important)
Ability to modify Image classification
CMS changes
Test out URLs/landing pages
Image re-positioning
Google Supported Feed Options
- GMB By default (Store Codes and Place ID’s)
- VLA and support options if needed

Custom Display Feeds
- Create a feed 
- Format and descriptions Feed Formats & Descriptions - Hoot Documentation - Confluence (atlassian.net)
- Custom Feeds: Custom Display Feeds - Hoot Documentation - Confluence (atlassian.net)
- Enabling Display/Remarketing: Enabling Display/Remarketing - Hoot Documentation - Confluence (atlassian.net)