2021-50 Release Notes
- Paul Tober
Release Date: December 15, 2021
Sprint Overview
With this release, we continued our enhancements to auto templates and ad customizer support. The video product is also recieving substantial process improvements, as well as custom template options and upgrades.
Search - Auto Templates: Minimum Price Hoot Variables
To smooth the transition to RSAs as much as possible, we have introduced Hoot side variables for Minimum Price into auto templates. This, accompanied with our existing count variables, provides support for Ad Customizer data being dynamically inserted into Ads within the Hoot platform rather than the new AdWords process.
This will not replace the current ad customizer or the new RSA ad customizers through Ad Words. You may choose to use either or both of these solutions for ad customizer support.
Minimum Price variable choices based on segmentation needs:
[min_price_make]
[min_price_model]
[min_price_year]
[min_price_condition_model]
[min_price_condition_year]
Search - Option for un-syncing ad group max cpc bid within auto templates
Auto templates now support the option to toggle off ad group max cpc bid syncing. Previously, all ad groups within a given template had to share the same max cpc bid without the ability to adjust individual ad group bids within Ad Words. Toggling “Set Max CPC Bid only on creation“ will allow Hoot to only create the initial value for Max CPC Bid, and ignore any subsequent changes by the user within Ad Words.
Minor Bugs and Tasks
Below are the general tasks and bug fixes addressed during this sprint
Campaign Builder Google Ads functions rework | IT-353 |
Video Template Libraries improvements | IT-351 |
Template Table - Value Selected vs non-selected | IT-350 |
Create HTML sample base starter to create Video Template Libraries | IT-347 |
Video - Template Menu Modifications / Improvements | IT-325 |
Video - Changing "Configure Accounts" button and menu to "Facebook Configuration" menu | IT-317 |
Image Reclassification Adjustments | IT-313 |