Amazon Display

The feed format is needed to run Dynamic Ads on Amazon

 

Unique Identifier

ID number or code for product SKU, example: VIN number for Automotive vehicles

Name

Description/ Title of the item

Inventory_Type

Condition of the Product (New ,Used, Pre-Owned)

Legal_Text

Relevant Legal Terms and conditions

Make

Manufacturer of the Product/Vehicle

Mileage

The number listed from the vehicle odometer

Model

Vehicle/Product Model Classification (ex. Civic)

Year

Year of Manufacture (ex. 2020)

Price

The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.

clickthroughurl

URL to direct to the VDP/ SRP of the product the line item is for

Vehicle_Image

Picture taken off the VDP/ PDP that represents vehicle/ product.

Body_Type

Style of the Vehicle (i.e. SEDAN, TRUCK)

trim

Trim level of the Vehicle