Google Vehicle Ads | Google VLA

The Google VLA feed format is used to power Google Vehicle Listing Ads, which allow automotive inventory to be displayed prominently across Google Search and other surfaces.

Start by assigning a clear and descriptive Feed Name, such as “DealerName_GoogleVLA,” for easy internal reference. The Feed Type should remain set to Default, and the Feed Format must be selected as Google VLA to ensure proper alignment with Google's VLA structure and formatting requirements.

This setup does not include any advanced or optional fields within this initial screen, making configuration very straightforward.

dealership_name	Name of Dealer or Storefront listed in the advertiser settings
Doors	Number of Doors on vehicle
Vehicle Type	Range of vehicle body types the vehicle could be (ex. Car_ Truck)
image_link	Link provided and taken from the VDP/ PDP that represents vehicle/product
color	Color of the out side of the Vehicle
Image Type	Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER
Drivetrain	This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD
VIN	Vehicle Identification Number (VIN)
Transmission	Vehicle transmission classification (Manual/ Automatic)
title	Condition of the Product, Year, Make, Model and trim
link	Link to VDP (vehicle detail page) or To PDP (Product Description Page) and is where the client will go when they click on the ad
link_template	Link to VDP (vehicle detail page) or To PDP (Product Description Page) and is where the client will go when they click on the ad + `{store_code}` ValueTrack parameter.
price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
vehicle_msrp	The manufacturer’s suggested retail price, by default this value is not captured but can be configured at the request of the client.
vehicle_all_in_price	The advertised price includes all fees and charges associated with buying the car, such as dealer fees, taxes, title, registration, and any mandatory add-ons
description	Condition of the Product, Year, Make, Model
trim	Versions of the vehicle model (ex. Sports Package)
year	Year of manufacture (ex. 2020)
engine	Type of fuel the vehicle uses (ex. GASOLINE)
condition	Condition of the vehicle. Classifications include: new or used
model	Product Model Identifier
mileage	The number listed from the vehicle odometer this includes the unit of measure (ex. 28 miles)
brand	Vehicle Manufacturer
body_style	The style of the body of the vehicle (ex. Sedan)
google_product_category	Google-defined product category for your product Must use Google's product taxonomy
product_category	Product category that you define for your product
id	Dealer Identification Number this is the advertiser id from the Hoot system
store_code	Free text field, this can be entered at the advertiser setting or when creating the feed. A store code is a unique ID for each business. By Default this value is empty inside the Business account but must be used when utilizing the feed services.
place_id	Google Place ID. This value can be entered at the advertiser settings.
vehicle_fulfillment(option:store_code)	Shows if vehicle is able to be purchased in-store or online (In-store is set by default)
additional_image_link*	The URL of an additional image for your product (Up to 10). With this format all additional images will contain a numerical sequence on the headers. For example additional_image_link(1), and so on.
certified_pre-owned	Shows if vehicle is Certified Pre-own or not with TRUE or FALSE

There are 5 additional feed attributes called custom labels. In this column we add custom information about the vehicle / Product by client request. These are identified as the following attributes:

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments