Acquisio

The Acquisio feed format is designed for clients who are utilizing Acquisio for campaign automation and bid management. This feed provides structured inventory data that can be easily integrated into Acquisio’s platform, allowing for efficient campaign setup and optimization.

When setting up the feed, users must assign a Feed Name and select the appropriate Advertisers to receive the data. The Feed Type is set to "Default," and the Feed Format is "Acquisio." While there are no additional logic-based settings (such as price or mileage overrides), users do have the option to include URL Appends. This feature is useful for adding UTM parameters or other tracking elements to landing page URLs. Once added, a Campaign URL Preview will display how the final URL will appear with appended parameters.

This feed format is straightforward and is typically used for streamlined data delivery to Acquisio. It is recommended that users leverage the URL Appends section to include campaign-specific tracking, such as utm_source, utm_campaign, or other analytics parameters, to ensure proper performance measurement.

dealer_name	Name of Dealer or Storefront listed in the Advertiser settings.
dealer_id	Dealer Identification Number-This is the Advertiser ID from the Hoot system.
vehicle_id	The Manufacturer's Vehicle Identification Number (VIN)
title	Condition of the Product, Year, Make, Model and Trim
description	Condition of the Product, Year, Make, Model
link	Link to VDP (vehicle detail page) or to PDP (Product Description Page)
image_link	Picture taken off the VDP/ PDP that represents vehicle/ product.
image_type	Primary image classification-Values included are DEALER, STOCK, or PLACEHOLDER
price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
alt_price	Secondary indexed price value. This is not configured by default but if the client wants to include a regular price and a sale price this field would be used to support this action.
condition	Condition of the vehicle or product. Classifications include new, used or cpo.
brand	Product Manufacturer
trim	Versions of the product model
exterior_color	Color of the outside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”
availability	This shows if your vehicle / product is in or out of stock.
Vehicle transmission (Manual/ Automatic)	Vehicle transmission classification (Manual/ Automatic)
fuel_type	Type of fuel vehicle uses (ex. GASOLINE)
body_style	The classification of the body style for the product. (ex. Sedan)
drivetrain	This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD
vin	Vehicle Identification Number (VIN)
addr	Street name and/or number to the dealership or location to purchase product
city	City where the dealership or storefront resides (ex. Los Angeles)
region	State of dealership or storefront (ex. FL)
postal_code	Postal code related to the purchase location of the product.
country	2 digit country code where the dealership or storefront resides (ex. US)
lat_lon	Latitude & Longitude GPS coordinate related to the dealership or storefront.

There are 5 additional feed attributes called custom labels. In this column we add custom information about the vehicle / Product by client request. These are identified as the following attributes:

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments