SnapChat

The Snapchat feed format is designed to support dynamic product ads and catalog campaigns within Snapchat Ads Manager. These feeds power Snap Ads, Story Ads, and Collection Ads by delivering structured product data optimized for mobile-first placements. Begin by entering a Feed Name. Set the Feed Type to Default, and choose Snapchat as the Feed Format to match Snapchat’s feed structure.

Select the appropriate advertiser from the Advertisers dropdown to link the feed with the correct account. If you wish to track link clicks or attribute campaign data, use the URL Appends section by clicking + Add new to append UTM or other tracking parameters. The Campaign URL Preview will display the final version of the link, including any appended parameters.

id	Vehicle Identification Number (VIN)
title	Condition of the Product, Year, Make, Model and trim
description	Condition of the Product, Year, Make, Model
link	Link to VDP (vehicle detail page) or to PDP (Product Description Page)
image_link	Picture taken off the VDP/ PDP that represents vehicle/ product
availability	This shows if your vehicle / product is in or out of stock
price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
condition	Condition of the vehicle. Classifications include: new, used and cpo
brand	Product Manufacturer
adult	Notifies if the content is for adult viewers only
age_group	Age group you are targeting
color	Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”
gender	The Gender of whom the product / vehicle is for
google_product_category	Google-defined product category for your product Must use Google's product taxonomy

Snapchat allows the addition of 5 custom attributes or called custom label. These are identified as the following attributes:

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments