AutoWeb

The AutoWeb feed format is used to deliver vehicle inventory data specifically formatted for AutoWeb’s lead generation and digital advertising solutions.

To configure the feed, users must provide a Feed Name, select the appropriate Advertisers, and confirm that the Feed Type is set to “Default.” The Feed Format should be set to “AutoWeb.” While this feed does not include advanced customization settings (like price replacements or mileage overrides), users can add URL Appends to include tracking parameters in the destination URLs. Once applied, these parameters will be reflected in the Campaign URL Preview to help visualize what end users will see.

As with other formats, it is recommended to apply UTM tracking in the URL Appends section to ensure full visibility into performance metrics.

Dealer ID	(Dealer Identification Number) -This correlates to the Advertiser ID from the Hoot system
VIN	Vehicle Identification Number (VIN)
Dealer Stock	Vehicle Identification Number (VIN) or Dealer Stock Number if indexed
Destination URL	Link to VDP (Vehicle Detail Page) or To PDP (Product Description Page)
Vehicle Status	Condition of the vehicle. Classifications include: NEW, USED, and CERTIFIED
Image URLs	Picture taken off the VDP/ PDP that represents Vehicle/ Product
Year	Year of Manufacture (ex. 2022)
Make	Product Manufacturer
Model	Product Model Identifier
Series	Versions of the product model
Mileage	The number listed from the vehicle odometer this includes the unit of measure (ex. 28 miles)
Price	The indexed selling price of the product/vehicle. If multiple prices are available, the lowest price is assigned.
Exterior Color	Color of the outside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example, if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”
Number of Doors	Number of Doors on vehicle
Transmission	Vehicle transmission classification (Manual/ Automatic)