Microsoft - Bing AIA

The Bing AIA feed format is designed to power Microsoft Advertising’s Automotive Inventory Ads, enabling dynamic listings for vehicle inventory across the Bing search network. To set up the feed, start by assigning a relevant Feed Name. Ensure the Feed Type remains Default and that the Feed Format is selected as Bing AIA. Then, assign the feed to the appropriate advertiser in the Advertisers field.

Several required campaign fields must be filled out for this format. The Target Campaign field should reflect the exact name of the Microsoft Ads campaign this feed will be mapped to. The Phone Number should be the business contact that appears within ad extensions or listings. The Target Ad Group field must match the exact name of the Bing Ad Group where the inventory will be served.

Optionally, UTM tracking or other custom parameters can be appended to URLs by clicking + Add new under URL Appends. The Campaign URL Preview section will automatically update to display how final URLs will appear with appended parameters.

VIN	Vehicle Identification Number (VIN)
Transmission	Vehicle transmission (Manual/ Automatic)
Title	Condition of the Product, Year, Make, Model and trim
Mileage Value	Number of mileage on vehicle odometer
Trim	Picture taken off the VDP/ PDP that represents vehicle/ product
Year	This shows if your vehicle / product is in or out of stock
Drivetrain	This identifies the drivetrain of the vehicle. They are classified as RWD, AWD, FWD and 4WD
State of Vehicle	Condition of the vehicle. Classifications include: new, used and cpo
Description	Condition of the Product, Year, Make, Model
Fuel Type	Type of fuel vehicle uses (ex. GASOLINE)
Model	Product Model Identifier
Image URLs	Picture taken off the VDP/ PDP that represents vehicle/ product
Final URL	Link to VDP (vehicle detail page) or To PDP (Product Description Page)
Price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
Exterior Color	Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”
Make	Product Manufacturer
Vehicle Id	The Manufacturers Vehicle Identification Number.
Address	Location to the dealership or location to purchase product
City	City to the dealership or location to purchase product
Country	Country of dealership (ex. USA)
Dealer Name	Name of Dealership or Store Front
Latitude	The angular distance of the dealerships/ location of product north or south
Longitude	The angular distance of the dealerships/ location of product East or West
Mileage Unit	The Unit of measurement to measure Mileage (MI [Miles])
State	State of dealership (ex. FL)
Zip Code	Zip Code of dealership
Target Campaign	The Name of the campaign the feed is to be targeted to. This is a required field so the feeds ar associated correctly.
Target Ad group	The name of the Ad Group the feed is to be targeted to. Optional field.
Phone Number	Dealer phone number