Simplifi

The SimpliFi feed format is used to support dynamic advertising campaigns powered by the SimpliFi DSP. These feeds are typically used for programmatic display ads that utilize up-to-date product or inventory data to serve highly targeted creatives.

To start, assign a descriptive Feed Name. Keep the Feed Type set to Default and choose SimpliFi as the Feed Format.

Next, select the appropriate advertiser from the Advertisers dropdown to ensure the feed is associated with the correct business account. If URL-level tracking is needed, use the URL Appends section by clicking + Add new to apply UTM codes or query parameters. As parameters are added, the Campaign URL Preview will automatically reflect the final destination URL structure.

If you need one specific to Real Estate please see the “Simplifi Homes” format.

id	Vehicle Identification Number (VIN)
title	Condition of the Product, Year, Make, Model and trim
price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
link	Link to VDP (vehicle detail page) or to PDP (Product Description Page)
image_link	Picture taken off the VDP/ PDP that represents vehicle/ product
condition	Condition of the vehicle. Classifications include: new, used and cpo
description	Condition of the Product, Year, Make, Model
availability	This shows if your vehicle / product is in or out of stock
brand	Product Manufacturer
color	Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”

Simplifi allows the addition of 5 custom attributes or called custom label. These are identified as the following attributes:

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments