JumpStart

The Jumpstart feed format is designed to support inventory feeds specifically used with Jumpstart Automotive. To begin, assign a clear Feed Name and keep the Feed Type as Default, and select Jumpstart from the Feed Format dropdown. Choose the applicable advertiser under Advertisers to ensure the feed is linked to the correct client.

Two optional feed adjustments are available. Enabling Missing Price to $1 will assign a $1 placeholder to any vehicles lacking a price, allowing them to be included in the feed even if pricing data is unavailable. Selecting Set new vehicles' miles to 0 is helpful when new inventory does not have mileage listed, which helps ensure a consistent and clean data feed.

To append tracking parameters or UTM codes to the inventory URLs, click + Add new in the URL Appends section. Once applied, the Campaign URL Preview will reflect the final tracking-enabled URL.

vehicle_id	The Manufacturers Vehicle Identification Number.
title	Condition of the Product, Year, Make, Model and trim
description	Condition of the Product, Year, Make, Model
url	Link to VDP (vehicle detail page) or To PDP (Product Description Page)
make	Product Manufacturer
model	Product Model Identifier
Year	Year of Manufacture (ex. 2020)
mileage.value	Number of mileage on vehicle odometer
mileage.unit	The Unit of measurment to measure Mileage (MI [Miles])
vehicle_type	Range of vehicle body types the vehciel could be (ex. Car_ Truck)
transmission	Vehicle transmission (Manual/ Automatic)
fuel_type	Type of fuel vehcle takes (ex. GASOLINE)
body_style	the style of the body of the vehicle (ex.Sedan)
drivetrain	This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD
vin	Vehicle Identification Number (VIN)
price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
address	Location to the dealershit or location to purchase product
exterior_color	Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”
availability	This shows if your vehicle / product is in or out of stock
state_of_vehicle	Condition of the vehicle. Classifications include: new, used and cpo
latitude	The angular distance of the dealerships/ location of product north or south
longitude	The angular distance of the dealerships/ location of product East or West
trim	Versions of the vehicle Model (ex. Sports Package)
dealer_id	Dealer Identification number
image[0].url	Picture taken off the VDP/ PDP that represents vehicle/ product
image[0].tag[0]	Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER