Amazon Display

The Amazon Display feed format is intended for use with Amazon DSP (Demand-Side Platform) campaigns. This feed is structured to meet Amazon’s data requirements and deliver inventory data optimized for dynamic display ad placements within the Amazon advertising ecosystem.

To configure this feed, users must enter a Feed Name, ensure the Feed Type is set to “Default,” and select Amazon Display as the Feed Format. Advertisers must also be selected to determine which account(s) will receive the feed data. While this feed does not include advanced logic settings like pricing overrides or mileage changes, it supports URL Appends, which allows users to attach custom tracking parameters (e.g., utm_campaign, utm_medium) to the destination URLs. The Campaign URL Preview section updates in real-time to reflect any added parameters.

Unique Identifier	ID number or code for product SKU, example: VIN number for Automotive vehicles
Name	Description/ Title of the item
Inventory_Type	Condition of the Product (New ,Used, Pre-Owned)
Legal_Text	Relevant Legal Terms and conditions
Make	Manufacturer of the Product/Vehicle
Mileage	The number listed from the vehicle odometer
Model	Vehicle/Product Model Classification (ex. Civic)
Year	Year of Manufacture (ex. 2020)
Price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
clickthroughurl	URL to direct to the VDP/ SRP of the product the line item is for
Vehicle_Image	Picture taken off the VDP/ PDP that represents vehicle/ product.
Body_Type	Style of the Vehicle (i.e. SEDAN, TRUCK)
trim	Trim level of the Vehicle