The Pinterest feed format is used to distribute product or inventory listings to Pinterest Catalogs, enabling dynamic product pins and ad placements across the Pinterest platform. To begin setting up the feed, provide a descriptive Feed Name. Leave the Feed Type as Default, and choose Pinterest from the Feed Format dropdown to ensure the feed structure meets Pinterest’s specifications.
Under the Advertisers field, select the appropriate advertiser account associated with the Pinterest feed. This connects the data feed to the correct business or campaign. If you'd like to append UTM parameters or tracking values to your product URLs, click + Add new under URL Appends. As values are added, the Campaign URL Preview will show how the final destination URLs will look once deployed.
id | The Manufacturer's Vehicle Identification Number. (VIN) |
title | Condition of the Product, Year, Make, Model and trim |
description | Condition of the Product, Year, Make, Model |
link | Link to VDP (vehicle detail page) or to PDP (Product Description Page) |
Image_link | URL of the product Image |
price | Cost of the product |
availability | Status of the product (ex. In stock, In-Transit) |
condition | Condition of the Product (ex. New, Used) |
product_type | Categories of the product (ex. Car_Truck > Sedan) |
sale_price | Lowest price |
brand | Manufacturer name |
google_product_category | All products are automatically assigned a product category from Google’s continuously evolving product taxonomy. (numerical value) |