Pinterest

Pinterest

The Pinterest feed format is used to distribute product or inventory listings to Pinterest Catalogs, enabling dynamic product pins and ad placements across the Pinterest platform. To begin setting up the feed, provide a descriptive Feed Name. Leave the Feed Type as Default, and choose Pinterest from the Feed Format dropdown to ensure the feed structure meets Pinterest’s specifications.

Under the Advertisers field, select the appropriate advertiser account associated with the Pinterest feed. This connects the data feed to the correct business or campaign. If you'd like to append UTM parameters or tracking values to your product URLs, click + Add new under URL Appends. As values are added, the Campaign URL Preview will show how the final destination URLs will look once deployed.

id

The Manufacturer's Vehicle Identification Number. (VIN)

title

Condition of the Product, Year, Make, Model and trim

description

Condition of the Product, Year, Make, Model

link

Link to VDP (vehicle detail page) or to PDP (Product Description Page)

Image_link

URL of the product Image

price

Cost of the product

availability

Status of the product (ex. In stock, In-Transit)

condition

Condition of the Product (ex. New, Used)

product_type

Categories of the product (ex. Car_Truck > Sedan)

sale_price

Lowest price

brand

Manufacturer name

google_product_category

All products are automatically assigned a product category from Google’s continuously evolving product taxonomy. (numerical value)