Microsoft - Bing AIA
The feed format is needed to run Dynamic Ads on Bing AIA
VIN | Vehicle Identification Number (VIN) |
Transmission | Vehicle transmission (Manual/ Automatic) |
Title | Condition of the Product, Year, Make, Model and trim |
Mileage Value | Number of mileage on vehicle odometer |
Trim | Picture taken off the VDP/ PDP that represents vehicle/ product |
Year | This shows if your vehicle / product is in or out of stock |
Drivetrain | This identifies the drivetrain of the vehicle. They are classified as RWD, AWD, FWD and 4WD |
State of Vehicle | Condition of the vehicle. Classifications include: new, used and cpo |
Description | Condition of the Product, Year, Make, Model |
Fuel Type | Type of fuel vehicle uses (ex. GASOLINE) |
Model | Product Model Identifier |
Image URLs | Picture taken off the VDP/ PDP that represents vehicle/ product |
Final URL | Link to VDP (vehicle detail page) or To PDP (Product Description Page) |
Price | The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned. |
Exterior Color | Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red” |
Make | Product Manufacturer |
Vehicle Id | The Manufacturers Vehicle Identification Number. |
Address | Location to the dealership or location to purchase product |
City | City to the dealership or location to purchase product |
Country | Country of dealership (ex. USA) |
Dealer Name | Name of Dealership or Store Front |
Latitude | The angular distance of the dealerships/ location of product north or south |
Longitude | The angular distance of the dealerships/ location of product East or West |
Mileage Unit | The Unit of measurement to measure Mileage (MI [Miles]) |
State | State of dealership (ex. FL) |
Zip Code | Zip Code of dealership |
Target Campaign | The Name of the campaign the feed is to be targeted to. This is a required field so the feeds ar associated correctly. |
Target Ad group | The name of the Ad Group the feed is to be targeted to. Optional field. |
Phone Number | Dealer phone number |